10 Best Soft Coolers of 2025 (Tested Reviews, Prices & Buying Guide)

Introduction

Soft coolers have become one of the hottest categories in outdoor gear in 2025. As people travel more, plan camping weekends, or simply need a reliable cooler for beach outings, the demand for lightweight, portable, and high-performing coolers has surged. Unlike hard coolers, which are bulky and heavy, soft coolers offer easier carry, flexible storage, and modern styling while still keeping ice for a full day or even multiple days.

In this guide, we reviewed and tested the 10 best soft coolers of 2025. Below is the full list so you can jump directly to the one that interests you:

1. RTIC Ultra-Tough Soft Cooler PRO — Best Overall Value
2. Engel HD30 — Best Leakproof & Rugged
3. YETI Hopper Flip 18 — Best Premium Box-Style
4. YETI Hopper M20 2.0 Backpack — Best Backpack Cooler
5. Hydro Flask Day Escape 20L — Premium Comfort
6. ICEMULE Classic 15L — Best for Water Sports
7. Brümate MagPack 24-Can — Most Stylish Backpack
8. Arctic Zone Titan Deep Freeze 30 — Best Budget Large-Capacity
9. ORCA Wanderer 24 — Best Small Rugged Hybrid
10. REI Co-op Trailgate 20L — Best Budget Starter

For each model, you’ll find:

• A detailed Product Introduction
• Video Reviews
• Practical Key Features & Use Cases
• A Performance & Price Table
• Expanded Pros & Cons
• Buy links for quick shopping
• A Supplier Note (for B2B buyers)

1) RTIC Ultra-Tough Soft Cooler PRO — Best Overall Value

Product Introduction

The RTIC Ultra-Tough Soft Cooler PRO is designed for adventurers who want premium cooling without the premium price tag. This rugged rectangular cooler combines a waterproof zipper with closed-cell insulation, giving it near-YETI performance at almost half the cost. Unlike cheap soft coolers that leak or lose ice within hours, the RTIC PRO can reliably keep contents chilled for two days, making it a top choice for road trips, fishing excursions, beach days, or backyard BBQs. Its tough outer shell resists abrasions, while the padded handles and adjustable strap make it easy to carry even when loaded with drinks. If you’re looking for affordability, durability, and dependable retention, the RTIC PRO hits the sweet spot.

Key Features & Use Cases

• Hybrid box/tote shape, available in 20–30 can sizes
• Abrasion-resistant outer shell with waterproof zipper
• Padded handles and adjustable shoulder strap
• Best for: road trips, camping weekends, tailgates

Performance & Price Table

Pros

• Nearly the same cooling performance as YETI, but at a lower price point
• Abrasion-resistant shell withstands rough handling, making it ideal for outdoor use
• Holds ice for up to 48 hours, covering most weekend trips or events
• Comes in versatile sizes (20–30 cans) to suit different group sizes
• Comfortable padded handles and wide strap for easier carrying, even when full

Cons

• Zipper requires regular lubrication to prevent stiffness
• Bulkier compared to compact roll-top designs like ICEMULE
• Limited style and color choices compared to lifestyle brands

Buy on Amazon:

Supplier Note (for B2B buyers):
Similar coolers can be manufactured by Vancharli, a top 10 Chinese bag manufacturer (est. 1995) with factories in China, Vietnam, Indonesia, and Myanmar. We support OEM/ODM customization and eco-friendly materials.

2) Engel HD30 — Best Leakproof & Rugged

Product Introduction

The Engel HD30 is widely regarded as the gold standard for leakproof soft coolers. Built with welded seams and a high-pressure waterproof zipper, it guarantees zero leaks — perfect for anglers, boaters, and campers who can’t risk spills in trucks or boats. Its insulation has been tested to keep ice solid for up to 5 days, rivaling some hard coolers in performance. The tote-style design makes it easy to load and unload, while the reinforced bottom ensures it won’t sag even when fully packed. Yes, it’s more expensive, but for anyone who prioritizes multi-day cooling and rugged reliability, the HD30 is hard to beat.

Key Features & Use Cases

• Tote-style design (≈30 cans)
• RF-welded seams, 100% leakproof
• Reinforced base and waterproof zipper
• Best for: fishing trips, boating, multi-day camping

Performance & Price Table

Pros

• Market-leading retention of 4–5 days, far beyond typical soft coolers
• Welded seams and waterproof zipper guarantee 100% leakproof performance
• Reinforced bottom prevents sagging when fully loaded
• Rugged, military-grade materials ensure long-term durability
• Trusted by anglers and boaters for demanding conditions

Cons

• Heavy for a soft cooler (~5.5 lbs)
• Premium price puts it out of reach for casual buyers
• Zipper is stiff and requires effort, especially when new
• Less portable compared to backpack-style coolers

Buy on Amazon:

Supplier Note (for B2B buyers):
Vancharli bags also develops heavy-duty soft coolers with welded seams and waterproof zippers for OEM/ODM buyers worldwide.

3) YETI Hopper Flip 18 — Best Premium Box-Style

Product Introduction

The YETI Hopper Flip 18 is a premium box-style soft cooler designed for day trips where you want reliable performance and quick access. With a wide, rigid lid and puncture-resistant shell, it blends ruggedness with practicality. It’s perfect for picnics, beach days, or tailgating — anywhere you need cold drinks for 24+ hours. While pricier than most competitors, the Hopper Flip 18 delivers YETI’s signature toughness and premium feel, making it one of the most trusted choices in its size category.

Key Features & Use Cases

• Box-style cooler (~18–20 cans)
• Wide lid with waterproof zipper
• Puncture- and abrasion-resistant shell
• Best for: one-day trips, beach picnics, urban outdoor use

Performance & Price Table

Pros

• Premium construction with a puncture- and abrasion-resistant shell
• Wide, rigid lid makes packing and access easier
• Retains ice for 24–30 hours, perfect for day trips
• Stylish design with YETI’s signature brand appeal
• Compact size fits easily in cars, boats, or under picnic tables

Cons

• Expensive compared to competitors with similar capacity
• Heavier for its size (~5 lbs)
• Limited to one-day use — not suitable for multi-day retention

Buy on Amazon:

Supplier Note (for B2B buyers):
Vancharli bags manufactures box-style and premium soft coolers with customizable logos, colors, and fabrics to support private-label brands.

4) YETI Hopper M20 2.0 Backpack — Best Backpack Cooler

Product Introduction

The YETI Hopper M20 2.0 Backpack is the ultimate hands-free cooler. With an updated MagShield closure, it fixes earlier safety concerns and delivers two full days of cooling in a comfortable backpack form. Built for mobility, it’s the cooler you take when hiking, biking, or navigating crowded festivals. While it’s pricey, the M20 2.0 offers unmatched portability and rugged design, making it ideal for active outdoor enthusiasts.

Key Features & Use Cases

• Backpack style (≈18–20 cans)
• Updated MagShield closure (post-recall)
• Durable build with padded straps
• Best for: hiking, biking, festivals

Performance & Price Table

Pros

• Hands-free backpack design for hiking, biking, or festivals
• Updated MagShield closure is safer and easier to use
• Strong insulation offers ~2 days of cooling
• Ergonomic straps with sternum support improve comfort
• Rugged design fits active, on-the-go lifestyles

Cons

• High price compared to similar-capacity coolers
• Heavier and bulkier than tote or roll-top styles
• Capacity smaller than traditional 30-can designs

Buy on Amazon: 

Supplier Note (for B2B buyers):
Backpack-style soft coolers like this can be custom-made by Vancharli Outdoor with options for ergonomic straps, eco-friendly fabrics, and private branding.

5) Hydro Flask Day Escape 20L — Premium Comfort

Product Introduction

The Hydro Flask Day Escape 20L is built for people who prioritize comfort, style, and portability. Its lightweight tote/backpack hybrid design makes it easy to carry to beaches or parks, while waterproof fabrics keep contents safe. It’s not the longest-lasting cooler, but for 1–1.5 days it does the job beautifully. If you value sleek design and comfortable carry as much as insulation, the Day Escape is a perfect match.

Key Features & Use Cases

• Tote-hybrid (20L)
• Waterproof shell, leak-resistant zipper
• Lightweight build with shoulder strap
• Best for: beaches, park days, short hikes

Performance & Price Table

Pros

• Lightweight build makes it easy to carry over long distances
• Waterproof fabrics protect contents even in wet environments
• Sleek, modern styling fits beach and city use
• Comfortable shoulder strap and handles for versatile carry
• Holds ice 24–36 hours, covering short trips and events

Cons

• Limited to 20L capacity, not ideal for large groups
• Not designed for multi-day cooling
• Higher price per liter compared to other options 

Buy on Amazon:

Supplier Note (for B2B buyers):
Vancharli bags supplies lightweight tote-style coolers with customizable fabrics, making them ideal for eco-conscious brands.

6) ICEMULE Classic 15L — Best for Water Sports

Product Introduction

The ICEMULE Classic 15L is a roll-top, floatable cooler that’s essentially a cooler/dry bag hybrid. With no zippers, it’s easy to use and packs down when empty. Designed for water sports, it floats if dropped in rivers or the ocean, making it the go-to choice for kayaking, paddleboarding, and beach adventures. Affordable, lightweight, and simple, it’s perfect for those who want portability over maximum retention.

Key Features & Use Cases

• Roll-top waterproof design (~15L)
• Floats when dropped in water
• Compressible when empty
• Best for: kayaking, SUP, surf, beach

Performance & Price Table

Pros

• Roll-top design is quick to open, close, and pack down
• Floats in water — perfect for kayaking, SUP, or beach use
• Lightweight and easy to carry with a sling strap
• Packs flat when not in use, saving storage space
• Affordable entry point for beginners or casual users 

Cons

• Limited retention (~24h) compared to larger models
• Smaller capacity (15L) restricts group use
• Less structural support; can feel floppy when fully loaded

Buy on Amazon:

Supplier Note (for B2B buyers):
Waterproof roll-top coolers like this are part of Vancharli Outdoor’s range, available for customization in waterproof TPU and eco-friendly fabrics.

7) Brümate MagPack 24-Can — Most Stylish Backpack

Product Introduction

The Brümate MagPack 24 is where style meets performance. With its sleek design and magnetic lid, it looks more like a premium backpack than a cooler. But inside, it offers solid 24-hour cooling capacity. It’s best for urban outings, concerts, and day hikes where you want a cooler that looks as good as it performs.

Key Features & Use Cases

• Backpack cooler (24 cans)
• Semi-rigid body, padded straps
• Magnetic lid closure
• Best for: urban trips, music festivals, stylish outings

Performance & Price Table

Pros

• Stylish, sleek design doubles as a fashionable backpack
• Magnetic lid provides fast, one-handed access
• Holds ice for 24h+, enough for most day trips
• Semi-rigid body offers stability when packed
• Comfortable straps with padding for longer wear

Cons

• Magnetic lid must be sealed carefully to avoid leaks
• Pricier than some backpack competitors
• Not designed for multi-day retention

Buy on Amazon:

Supplier Note (for B2B buyers):
Vancharli Outdoor also produces stylish backpack coolers for brands seeking modern, design-forward product lines.

8) Arctic Zone Titan Deep Freeze 30 — Best Budget Large-Capacity

Product Introduction

The Arctic Zone Titan Deep Freeze 30 is the family-friendly giant of this list. Designed for group camping, tailgates, and long road trips, it offers a large 30-can capacity at a budget price. With Deep Freeze™ insulation and an easy-clean liner, it provides up to 3 days of cooling in the right conditions. If you need big space without spending big money, this cooler is the practical choice.

Key Features & Use Cases

• Large-capacity tote (30 cans)
• Deep Freeze™ insulation
• Easy-clean HardBody liner
• Best for: family picnics, group camping, trunk storage

Performance & Price Table

Pros

• Large 30-can capacity suits families and group outings
• Deep Freeze™ insulation provides ~3 days of cooling
• Easy-clean HardBody liner makes maintenance simple
• Affordable compared to premium brands
• Multiple design options, including wheeled versions

Cons

• Bulky size makes it harder to carry long distances
• Less stylish design compared to Hydro Flask or Brümate
• Durability is decent but not on par with premium competitors

Buy on Amazon:

Supplier Note (for B2B buyers):
Vancharli bags manufactures large-capacity family coolers with flexible pricing options to support supermarket and outdoor brands.

9) ORCA Wanderer 24 — Best Small Rugged Hybrid

Product Introduction

The ORCA Wanderer 24 is a rugged hybrid cooler that combines soft-side portability with latch-down sealing like a hard cooler. It’s perfect for campers who need stronger insulation and durability in a smaller form. With ~60 hours of retention, it’s one of the longest-lasting compact soft coolers on the market.

Key Features & Use Cases

• Hybrid latch design (24 cans)
• Reinforced walls and base
• Padded handles and strap
• Best for: rugged camping, off-road trips, demanding use

Performance & Price Table

Pros

• Hybrid latch system provides a stronger seal than zippers
• Reinforced walls and base add durability
• Ice retention up to ~60 hours, excellent for a compact cooler
• Comfortable handles and shoulder strap for flexible carry
• Rugged build suitable for tough outdoor use

Cons

• Heavier than typical 24-can soft coolers (~4.8 lbs)
• Premium pricing compared to budget models
• Latch closure less convenient than roll-top or zipper for frequent access

Buy on Amazon:

Supplier Note (for B2B buyers):
Vancharli Outdoor offers rugged hybrid coolers with latch designs, customizable for outdoor gear brands.

10) REI Co-op Trailgate 20L — Best Budget Starter

Product Introduction

The REI Co-op Trailgate 20L is a compact, beginner-friendly soft cooler that offers reliable one-day performance. With a removable liner, it’s easy to clean, making it a practical pick for casual park picnics, sports games, or city adventures. While not built for multi-day ice retention, its affordability and convenience make it a great entry-level choice.

Key Features & Use Cases

• 20L tote cooler
• Removable liner for easy cleaning
• Lightweight and compact
• Best for: beginners, day picnics, casual trips

Performance & Price Table

Pros

• Affordable entry-level option for casual users
• Lightweight and compact, easy to carry
• Removable liner makes cleaning simple
• Practical size for short trips and park picnics
• Backed by REI brand reputation and warranty

Cons

• Limited ice retention (~24h)
• Not as durable as premium soft coolers
• Smaller capacity unsuitable for larger groups
• Limited style and design choices

Buy on REI: 

Supplier Note (for B2B buyers):
Vancharli Outdoor supplies compact and affordable cooler designs, helping new brands or retailers launch entry-level models quickly.

Product Comparison Table

Here’s a quick side-by-side comparison of all 10 best soft coolers of 2025, including type, capacity, closure, ice retention, weight, price, and direct buying links:

Final Summary & Buying Advice

• Longest-lasting: Engel HD30 (4–5 days)
• Best value: RTIC Ultra-Tough PRO (~48h)
• Premium day-trip: YETI Hopper Flip 18 (24–30h)
• Best backpack: YETI Hopper M20 2.0 (~2 days)
• Budget large capacity: Arctic Zone Titan 30 (~3 days)
• Water sports: ICEMULE Classic 15L (~24h; floats)
• Most stylish: Brümate MagPack 24 (~24h+)
• Compact rugged: ORCA Wanderer 24 (~60h)
• Budget starter: REI Trailgate 20L (~24h)

Pro tips: Pre-chill your cooler, use a 2:1 ice-to-contents ratio, keep it shaded, and limit lid openings.

FAQ

Q1: How long do soft coolers keep ice?
A: Most soft coolers keep ice for 24–48 hours, while premium models like Engel HD30 or ORCA Wanderer can last 3–5 days. Performance depends on size, insulation, and outdoor conditions.

Q2: What is the difference between a hard cooler and a soft cooler?
A: Hard coolers are heavier, more durable, and can hold ice for a week or more. Soft coolers are lighter, easier to carry, and perfect for 1–3 day trips where portability matters more than extreme retention.

Q3: Which is the best budget-friendly soft cooler in 2025?
A: The Arctic Zone Titan Deep Freeze 30 offers the best value for families, while the REI Trailgate 20L is the best entry-level choice for individuals and couples.

Q4: Are soft coolers really leakproof?
A: Not all. Only certain models with welded seams and waterproof zippers — like Engel HD30 — are 100% leakproof. Many budget options are leak-resistant but not fully waterproof.

Q5: What’s the best soft cooler for hiking or backpacking?
A: The YETI Hopper M20 2.0 Backpack and Brümate MagPack 24 are excellent backpack-style coolers, offering hands-free carry and comfort for outdoor activities.

Q6: Can soft coolers float on water?
A: Yes, roll-top designs like the ICEMULE Classic 15L are built to float, making them ideal for kayaking, SUP, and other water sports.

Q7: How do I make my soft cooler keep ice longer?
A: Pre-chill the cooler before use, use a 2:1 ice-to-contents ratio, keep it shaded, and avoid frequently opening the lid. Using block ice instead of cubes can also extend retention.

Q8: Are soft coolers worth it compared to hard coolers?
A: Yes — if you need portability, flexibility, and short-to-medium ice retention. Hard coolers still win for multi-day expeditions, but soft coolers are perfect for day trips, weekend camping, and casual outdoor use.

SEE ALSO

Why Are YETI Coolers So Expensive? Materials, Value & Comparison

Why Are 100% Waterproof Bags So Expensive? Cost Breakdown for Buyers

How Manufacturers Test Waterproof Bags: IPX Standards Explained

How to Make Waterproof Bags: The Latest Guide for 2025